If you were a well-heeled Massachusetts lady in the late 1920s and wanted your hair fixed like the movie stars, there was one man to turn to: Samuel Bernstein. In 1927, this entrepreneurial immigrant, who had arrived in New York from Tsarist Russia, 26 the only local license to sell the machine for curling hair. Like many businessmen of the times, he expected his eldest son to follow him into the family firm.