As artificial intelligence continues to advance, deepfake scams are becoming an increasingly serious concern. Deepfakes use AI technology to create highly realistic videos or audio recordings that mimic real people. Although this technology can be used for entertainment, it is now being exploited by criminals for fraud. One common technique is the impersonation scam. In this situation, a criminal may use a deepfake voice to impersonate a company executive or a family member. They often create a sense of urgency, asking for funds to handle an "emergency." Because the voice sounds authentic, victims may fail to verify the request before making a transfer. Another growing risk is the use of deepfakes to bypass identity verification systems. Many digital platforms rely on facial recognition to protect user accounts, but criminals can deceive these systems using AI-generated media such as deepfakes. To reduce risk, individuals should remain vigilant when receiving unusual requests. Noticing small inconsistencies helps, but the most effective strategy is to verify the request through a separate, trusted channel. In the digital age, critical thinking is essential to avoid falling victim to deepfake scams.