Coca-Cola was invented over one hundred years ago in Atlanta, Georgia, USA. In May 1886, John Stith Pemberton, a local pharmacist, concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. Whether by design or accident, carbonated water was combined with the new syrup, producing a soft drink that was proclaimed ‘Delicious and Refreshing.’ He first ‘distributed’ the new product by carrying Coca-Cola in a jug down the street to Jacob’s Pharmacy. Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested the name Coca-Cola and penned it in the Spencerian script that is now famous around the world today. Through the world’s largest distribution system, consumers in some 200 countries enjoy products of the Coca-Cola Company (such as Coca-Cola, diet Coke, Fanta and Sprite) at a rate of more than one billion servings each day. One of the reasons for the success of the Coca-Cola Company is the strength of its extensive production and distribution network in local communities around the world. Today Coca-Cola is the most widely available consumer product in the world. Coca-Cola also owes a lot of its success to its catchy and innovative advertising. Since the first slogan ‘Delicious and Refreshing’ came out in 1886, The Coca-Cola Company has introduced such memorable slogans as ‘The Pause that Refreshes,’ ‘Things Go Better With Coke,’ ‘It’s the Real Thing,’ and ‘Coca-Cola enjoy.’ Surveys have shown that, thanks to such effective marketing, Coca-Cola is now the best known and most admired trademark in the world.