The impact of artificial intelligence on employment is a prominent topic, as highlighted by a sign reading "Stop Hiring Humans" at an AI conference, reflecting the unease surrounding new AI models. Artisan, a startup, exemplifies this shift by offering AI agents like Ava, virtual sales representatives that can identify leads, contact customers, write emails, and schedule appointments, costing 96 percent less than human equivalents. This development is part of the generative AI trend that began with ChatGPT in 2022, where AI increasingly makes decisions traditionally made by humans. While Artisan, one of the key players in this field, is upfront about the possibility of AI replacing certain jobs, many other generative AI companies take a more cautious stance. These companies argue that rather than replacing workers, AI will primarily serve as a tool to enhance human capabilities, allowing individuals to perform their jobs more efficiently and creatively. Predictions regarding AI's impact vary significantly. Goldman Sachs estimates 300 million potential job losses globally. A Metrigy report indicated that 89 percent of surveyed firms reduced customer relations staff due to generative AI. Conversely, the World Economic Forum found that 70 percent of major companies plan to hire workers with AI-related skills. This is seen by some as a "natural evolution," with new sectors and jobs being created while others are lost, similar to the impact of the car. US Department of Labor data shows a decline in secretarial roles and a rise in computer scientists, coinciding with the rise of office computing. Given the potential for displacement, some advise discretion when promoting AI that replaces parts of a team, with some clients preferring to keep their AI usage confidential. Analysts predict job losses for roles like programmers, call center operators, translators, and travel agents. However, some startups argue that their AI focuses on revenue growth, which can lead to more human jobs. Others note that while companies may not want to lay off staff, they are looking to grow without additional hiring. Transparency about AI's implications is crucial to avoid public backlash, as the development of AI is considered by some to be "inevitable."