In an article entitled "The Lure of Technologies Past," Nick Bilton says: "What I've come to realize is that while the new thing gets people excited, the old thing often doesn't go away. And if it does, it takes a very long time to meet its demise." Indeed, the old thing dies hard. Just take a look at film cameras. One would think they have been ＿＿（16）＿＿ by the digital camera, but millions of people still use them. And while Polaroid, the instant film camera, has filed for bankruptcy, the company is making a ＿＿（17）＿＿ . One of Polaroid's largest growing ＿＿（18）＿＿ , surprisingly, is teenagers who want tangible photos but do not want to wait. Other cases in point are vinyl records, print books and newspapers. According to the Recording Industry Association of America, 13 million vinyl records were sold in 2014, the highest count in 25 years. About 55 million newspapers still land on doorsteps every morning. And More than 571 million print books were sold in the United States in 2014. So why does old technology ＿＿（19）＿＿ and, in some cases, undergo a revival? For some consumers, it's about ＿＿（20）＿＿ (e.g., film cameras and record players), while for others, it's about familiarity (e.g., newspapers and print books).