A suspended coffee is a cup of coffee paid for in advance as an anonymous act of charity. The idea was born in Italy, (26) someone who had experienced good luck would order a coffee by paying the price of two. The suspended drink (27) was reserved for someone who could not afford to pay for their own. Coffee shops in other countries have adopted the (28) to increase sales. In April 2013, the UK arm of coffee chain Starbucks signed up for a charity initiative (29) the suspended coffee concept—to match the value of each suspended coffee with a cash donation for charity work. Other shops are (30) the idea to cover cookies and other food.