What is the shared idea of paragraphs 1 and 4? Paragraph 1: "Perfume," says expert perfumer Sophia Grojsman, "is a promise in a bottle." That promise might be reflected in a perfume's name: Joy or Pleasure, for example. Millions of dollars are spent on the marketing of a perfume so that customers connect luxury, attraction, or a certain attitude to a fragrance. Paragraph 4: Hundreds of new perfumes are put on the market every year. Of these, few become successful. It's a risky business. A company introducing a new scent can easily run through a budget of 20 million dollars. Profits, however, can be very high. One successful fragrance, CK ONE from designer Calvin Klein, made 250 million dollars in its first year.