It is often said that your personal value is not what you know, but who you know. The most important lesson to learn from the best-connected ＿＿（21）＿＿ is that little of their networking activity is carried out with any specific business goal in mind. They ＿＿（22）＿＿ their effort on people they most like and who seem to like them back. However, according to Europe's leading business networking strategist, Andy Lopata, connection is not enough. It is important also to determine how well your ＿＿（23）＿＿ understand what you do and then how inspired they might be to provide a referral. The chances of receiving a referral are greatly ＿＿（24）＿＿ if they know you have a high level of trust, and they understand exactly what you do, what problems you solve, and how you help people. Expert networkers work on the basis that if you connect with your network on mutually beneficial basis, the financial rewards will flow. Successful networking should be ＿＿（25）＿＿ and altruistic, giving referrals without remembering your simple favor, and receiving them without forgetting their kind gift.