Mickey Mouse, the official mascot of The Walt Disney Company, is one of the most recognizable cartoon characters in the world. Yet, few people know that it was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character created by the Disney studio for Charles Mintz of Universal Studios. In the spring of 1928, with the series going strong, Disney asked Mintz for an increase in the budget. But Mintz instead demanded that Walt take a 20 percent budget cut, and as leverage, he reminded Disney that Universal owned the character, and revealed that he had already signed most of Disney’s current employees to his new contract. Mintz owned Oswald and thought he had Disney over a barrel. Angrily, Disney refused the deal and returned to produce the final Oswald cartoons he contractually owed Mintz. Disney was dismayed at the betrayal by his staff, but determined to restart from scratch. The new Disney Studio soon started. In the spring of 1928, Disney asked Ub Iwerks to start drawing up new character ideas. Iwerks tried sketches of various animals, such as dogs and cats, but none of these appealed to Disney. A female cow and male horse were also rejected. Then, Walt Disney thought of an old pet mouse he used to have on his farm. He asked Iwerks to draw a new mouse character for Disney. “Mortimer Mouse” had been Disney’s original name for the character before his wife, Lillian, convinced him to change it, and ultimately Mickey Mouse came to be. Actor Mickey Rooney has claimed that, during his Mickey McGuire days, he met cartoonist Walt Disney at the Warner Brothers studio, and that Disney was inspired to name Mickey Mouse after him.