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文史/鄉土111 年第 88 題單選題
📖 閱讀測驗 · 共用前文
You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they’re peanut, regular, crispy, or caramel. And if you’ve ever glanced at the back of a food package, you know they’re full of information: the story of the brand, nutritional figures, ingredients, and serving size. There’s something else printed on the back of most food packaging: several brightly-colored circles or squares that look like some sort of secret language. These shapes aren’t an indication of flavors, vitamins, or minerals. They’re really not there for us consumers at all, but rather, for the printing engineers. The colored circles on food packages can come in a variety of colors: pink, yellow, blue, black, orange, purple, or green, in varying shades of light and dark. Apparently, those colored shapes are called “printer’s color blocks” or “process control patches,” and they’re there to help the printing team who prints the food packaging. When the packaging is printed, technicians use the colored circles to check that the printing ink is the correct color and quality. They compare the color to boxes printed around the world to ensure consistent brand colors. Most printers only use four colors: cyan (blue-green), yellow, magenta, and black. But some printers have extra colors like orange, green, and violet. This helps them match challenging colors like Home Depot orange and FedEx purple. Colored circles on food packages help printers to color match when they’re printing food packaging and retain brand consistency all over the world. That means you can reach for a yellow packet of M&Ms in Shanghai, Sarajevo, or Sydney and know you’ll be getting peanuts; Peanut M&Ms, that is.

What is the main purpose of the article?

ATo introduce the package printing industry
BTo explain the importance of product package designing
CTo introduce the functions of the colored circles on the packages正確答案
DTo explain how global brands design the packages for their products
答案與詳解
C
正確答案
文章主要探討食品包裝上彩色圓圈的實際用途,即協助印刷工程師控制顏色品質與維持全球品牌一致性。

逐選項解析

ATo introduce the package printing industry✕ 錯誤
文章僅提及印刷過程中的顏色控制機制,並未全面介紹整個包裝印刷產業的概況、歷史或發展。
BTo explain the importance of product package designing✕ 錯誤
文章重點在於包裝上特定標記(彩色圓圈)的技術性功能,而非探討整體包裝設計對產品行銷或消費者的重性。
CTo introduce the functions of the colored circles on the packages✓ 正確
DTo explain how global brands design the packages for their products✕ 錯誤

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