________ have three ways of defending themselves. They are marketing, nudging customers towards newer drugs still protected by patent, and paying the competitors not to produce.
AIncomings
BOutgoings
CIncumbents正確答案
DDepartments
答案與詳解
Incumbents 指「現任者、既有業者」,在商業語境中指已占有市場的廠商。題幹三招(行銷、推銷新專利藥、付錢叫對手別生產)正是製藥業既有大廠的防禦策略。
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