Just as the roles and responsibilities of men and women are changing in society, so are the shopping habits of the two genders. The electronics industry (computers, cellphones, digital cameras, etc.) is one place where gender ＿＿（37）＿＿ in purchasing are rapidly changing. ＿＿（38）＿＿ , the electronics market consisted mostly of men. Today, however, women are some of the biggest consumers of cellphones and other electronic products. With more and more women working and in control of their own and their family's money, women now want to have a say in the type of electronics that they have in their homes. Some experts report that women are actually buying more electronics than men. A recent study also reports another interesting development. It states that almost a third of the new and more ＿＿（39）＿＿ electronics are sold to women. So, not only are women becoming more interested in electronics purchases in general, but they are also increasingly willing to try the ＿＿（40）＿＿ products.