The two great Puritan entrepreneurs of culture in the twentieth century, Walt Disney of Disneyland and Hugh M. Hefner of Playboy, illustrate the ＿＿（12）＿＿ of the USA’s middle class from accepting square values to accepting plastic values, which represents wanting to be fashionable and successful without paying the price. If Disney’s attempts to employ technology to create a Middle American utopia resulted in a plastic universe of dancing dolls, animated mermaids, and, finally, an enervated and dehumanized world where technology was the only god, Hefner’s ＿＿（13）＿＿ efforts to produce a secular playground were considerably less horrible.