A common fraudulent scheme is the email phishing attempt. Take the case that occurred before the New Year's Day as an example. The targets were people who had high bills from the holidays. The phisherman promised credibility and set the ＿＿（51）＿＿ the reader would get for accepting the offer. Then, the email tells you what to do to get your money. Requiring the victim to ignore risk is at the heart of phishing fraud because it requests the reader to turn over valuable personal information. In the next move, the phishing email makes a threat, warning that the relationship being ＿＿（52）＿＿ between sender and receiver is secret and special. The purpose is to exploit the excitement of found money by the lucky recipient. The fraudster intends to create a contagion of excitement while making the reader ignore any fear of risk. The phisherman pursues the strategy of ＿＿（53）＿＿ from fear in several ways. First, he wants the reader to relax, feel safe, and trust the email. He uses enjoyment, an affect that allows us to be able to relax and trust, to engender credibility. Second, it is helpful that the gift is for a ＿＿（54）＿＿ cause, such as a financial empowerment program. The third tactic is the sense of specialness. If the recipient betrays the secret, then the found money will be lost. The last element is ＿＿（55）＿＿ , which will be experienced by the receiver if s/he disappoints the powerful person who is disseminating his or her wealth for social good. The phishing email utilizes common affects and core human emotions to achieve its purpose.