Companies following a market specialization strategy offer one product to as many markets as possible.

Question

Companies following a market specialization strategy offer one product to as many markets as possible.
(A) ○（正確）
(B) ✕（錯誤）

Accepted Answer

正確答案為 B。 市場專精化是「多品賣一客」，題目描述的「一品賣多客」實為產品專精化，敘述錯誤。 (A) 【產品專精化】題目敘述為產品專精化的定義，而非市場專精化，故選此項為錯。 (B) 【市場專精化】市場專精化是指專注服務單一特定客群並提供多種產品，題目敘述張冠李戴，故判斷為錯誤。