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外語導遊人員(英語)外國語(英語)10877單選題
📖 閱讀測驗 · 共用前文
Technological advancements have resulted in rapid changes within the tourism industry. Applications of technologies such as VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) in tourism have expanded the market and created revolutionary business opportunities. These technologies can provide remote support to enhance visitors' travel experience. Microsoft, for example, developed HoloTour to create a whole new travel experience. The tourism industry can communicate with visitors in several ways: 1) Allow the tourists feel that they are experiencing travel through virtual reality; 2) Tourists can travel through time and space while visiting historical sites such as a Roman arena and connect to history by witnessing the battles from the perspective of the emperor; and 3) Tourism businesses can use AR technology to provide personalized virtual tour guide services in museums or other sightseeing spots. From the perspective of the tourism industry, big data plus travel technologies means huge business opportunities. Mobile devices, social media, and government or commercial databases have contributed to the accumulation of massive volumes of data. In 2011, with the hope of improving planning and the allocation of tourism resources, the Tourism Bureau of the Ministry of Transportation and Communications set up a tourism database to obtain information from local governments and upload a common format to the government's open platform. The big data database also changes the way businesses interact with tourists and supports the development of opportunities for future sightseeing. Like the collaboration between PATA (Pacific Asia Travel Association) and Microsoft, businesses can collect big data to improve tourism resources, to develop smart sightseeing, and to better serve their customers. Another hot topic in travel technology is AI (Artificial Intelligence). By interacting with the film, the sales representative and the customer can arrange travel plans via several virtual assistants through the Conversation As A Platform (CAAP) dialogue platform and simultaneously book tickets and hotels. Moreover, AI technology can plan itineraries and recommend items. Tourism businesses can also use robots to provide services to tourists, such as translation or answering questions. Undoubtedly, competent robots will become one of the main salespeople of future sales packages.

What kind of technology does the tour trader use to provide a personalized virtual tour guide service in a museum or any other sightseeing place?

AVR (Virtual Reality)
BAR (Augmented Reality)正確答案
CAI (Artificial Intelligence)
DMR (Mixed Reality)
答案與詳解
B
正確答案
本題測驗旅遊科技應用。根據短文,在博物館提供個人化虛擬導覽服務的是 AR 技術,直接選 B。

為什麼答案是 B

短文第一段第 3 點明確指出:旅遊業者可使用 AR 技術,在博物館或其他景點提供個人化的虛擬導覽服務,完全符合題意,為正解。

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