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外語導遊人員(英語)外國語(英語)108 年第 78 題單選題
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Technological advancements have resulted in rapid changes within the tourism industry. Applications of technologies such as VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) in tourism have expanded the market and created revolutionary business opportunities. These technologies can provide remote support to enhance visitors' travel experience. Microsoft, for example, developed HoloTour to create a whole new travel experience. The tourism industry can communicate with visitors in several ways: 1) Allow the tourists feel that they are experiencing travel through virtual reality; 2) Tourists can travel through time and space while visiting historical sites such as a Roman arena and connect to history by witnessing the battles from the perspective of the emperor; and 3) Tourism businesses can use AR technology to provide personalized virtual tour guide services in museums or other sightseeing spots. From the perspective of the tourism industry, big data plus travel technologies means huge business opportunities. Mobile devices, social media, and government or commercial databases have contributed to the accumulation of massive volumes of data. In 2011, with the hope of improving planning and the allocation of tourism resources, the Tourism Bureau of the Ministry of Transportation and Communications set up a tourism database to obtain information from local governments and upload a common format to the government's open platform. The big data database also changes the way businesses interact with tourists and supports the development of opportunities for future sightseeing. Like the collaboration between PATA (Pacific Asia Travel Association) and Microsoft, businesses can collect big data to improve tourism resources, to develop smart sightseeing, and to better serve their customers. Another hot topic in travel technology is AI (Artificial Intelligence). By interacting with the film, the sales representative and the customer can arrange travel plans via several virtual assistants through the Conversation As A Platform (CAAP) dialogue platform and simultaneously book tickets and hotels. Moreover, AI technology can plan itineraries and recommend items. Tourism businesses can also use robots to provide services to tourists, such as translation or answering questions. Undoubtedly, competent robots will become one of the main salespeople of future sales packages.

By using travel technology, what kind of sightseeing experience visitors cannot achieve through visuals?

Amoon sightseeing
Btour of Ancient Roman Arena
Croundabout sightseeing
Dtour of strawberry picking正確答案
答案與詳解
D
正確答案
本題測驗閱讀細節與推論。草莓採摘需實體觸覺與味覺,且短文未提及,無法僅靠視覺科技體驗。

逐選項解析

Amoon sightseeing✕ 錯誤
短文指出虛擬實境(VR)能讓遊客體驗各種旅遊場景,月球觀光屬於可透過視覺與虛擬科技完美模擬的範疇,因此並非無法達成的體驗。
Btour of Ancient Roman Arena✕ 錯誤
短文第一段明確舉例說明,遊客可透過科技穿越時空,以皇帝的視角見證古羅馬競技場(Roman arena)的歷史戰役,故此體驗絕對可達成。
Croundabout sightseeing✕ 錯誤
Dtour of strawberry picking✓ 正確

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