That an image can last and become reality is an example of something that advertisers count on as they produce the ads we see in print, on TV, on buses, and most recently on the Web. Because so much information competes for our attention wherever we turn, it is very often images, rather than written texts, that must carry most of the message. ＿＿（21）＿＿ For centuries the images people created, such as paintings, and icons, did not simply decorate the insides of caves, temples, churches, ＿＿（22）＿＿ What is new in our experience of the image is not only the vast numbers and many kinds of images available or the ease with which they may be and are reproduced, copied, and reconstructed. What is new in our experience is something we might call the aggressive nature of the image. ＿＿（23）＿＿ Thus most of us are so accustomed to this world of images that we read most of what we see without much thought. ＿＿（24）＿＿ They are counting on the public being able to read very quickly a few generalized images as they speed down the highway, surf through TV channels, or flip through a magazine. We know some images simply because they have been around for so long. A full-color photo of a cowboy on a horse at sunset is likely going to call to mind the Marboro Man, whether or not it is in an ad for cigarettes. ＿＿（25）＿＿