Marvin Bower, author of The Will to Manage, described the informal cultural elements of a business as "the way we do things round here." ＿＿（26）＿＿ Sometimes it is fragmented and difficult to read from the outside—some people are loyal to their bosses, others are loyal to the union, still others care only about their colleagues who work in the sales territories of the Northeast. If you ask employees why they work, they will answer "because we need the money." ＿＿（27）＿＿ Everyone knows the goals of the corporation, and they are working for them. ＿＿（28）＿＿ It affects practically everything—from who gets promoted and what decisions are made, to how employees dress and what sports they play. Because of this impact, we think that culture also has a major effect on the success of a business.