From December 2013 to February 2014, the tremendous success of Korean TV drama, My Love from the Star, has helped its production company, SBS, make a great profit. This drama basically tells how an alien, who has lived on earth for 400 years, falls in love with a successful actress during modern days. Apart from having a high viewing rating in South Korea, it has also become a big hit in other Asian countries such as China, where it was streamed billions of times during the time the drama was broadcasted. Many of the products such as clothes, shoes, lipsticks, and sunglasses worn by the leading actress in the show have also created a high demand for the fashion industry. Even the food industry benefited from the success of the show, as a snack of chicken with beer and instant noodles consumed by the main characters in the show have become extremely popular among fans. Sightseeing tours to the sites in Korea shot in the drama have also been made for fans. Although the plot of My Love from the Star may seem unbelievable to some people, its great success lies in the fact that the production company has invested a huge amount of money in shooting each episode, thus enabling the whole drama to receive high approval both from the critics and audiences. Some critics have, in particular, praised the show as being creative in terms of its themes and uses of special effects. Ever since the coming of Korean wave in 1997, this popularity gained by My Love from the Star can be seen as a part of this development. Indeed, this admiration with the Korean culture in Asia and around the world is a cultural phenomenon that is worth studying. [According to the passage, what would people do with their craze for the drama?]