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國家安全情報人員考試三等考試-政經組(選試英文)國家安全情報人員考試三等考試-情報組(選試英文)國家安全情報人員考試三等考試-國際組(選試英文)國家安全情報人員考試三等考試-資訊組(選試英文)國家安全情報人員考試三等考試-電子組(選試英文)國家安全情報人員考試三等考試-數理組(選試英文)調查三等考試-調查工作組(選試英文)調查三等考試-調查工作組(選試德文)調查三等考試-調查工作組(選試西班牙文)調查三等考試-調查工作組(選試阿拉伯文)調查三等考試-調查工作組(選試法文)調查三等考試-調查工作組(選試韓文)調查三等考試-法律實務組調查三等考試-財經實務組調查三等考試-化學鑑識組調查三等考試-醫學鑑識組調查三等考試-電子科學組調查三等考試-資訊科學組調查三等考試-營繕工程組國安三等三等考試-國際組(選試日文)國安三等三等考試-國際組(選試法文)國安三等三等考試-國際組(選試韓文)國安三等三等考試-情報組(選試日文)國家安全情報人員三等考試-政經組(選試德文)國安三等三等考試-政經組(選試日文)
綜合法政知識與英文(包括中華民國憲法、法學緒論、兩岸關係、英文)107 年第 50 題單選題考點:細節定位考點:語意理解
📖 閱讀測驗 · 共用前文
請依下文回答第 46 至 50 題: One of the fastest growing industries around the globe is the creative and cultural industries. The industries basically combine arts, culture, business and technology. In Europe, the United Kingdom owns the hugest amount of creative sectors owing to the active and effective promotion of the government. With its excellent track record, the UK is regarded as a pioneer and a world leader in sustaining the development of creative and cultural industries. According to the UK’s definition, the creative and cultural industries generally refer to those industries that rely on original creativity, expertise and talent and have the capacity to generate wealth and jobs by means of the advancement of intellectual property. In total, there are thirteen sectors that can be seen as belonging to the creative and cultural industries, including advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software, and television and radio. Later definition of the industries has also added the aspects of enhancing social inclusion, cultural diversity and human development to the initial one. In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi International with its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture. While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries.

In which aspect does PiLi International set a good example for other industries to look up to?

AIts successful implementation of promotion strategies.
BIts cutting-edge conversion of the traditional puppet shows.
CIts profitable marketing of the traditional puppet shows.正確答案
DIts wise utilization of contemporary cultural asset.
答案與詳解
C
正確答案
文章明確指出霹靂布袋戲將傳統文化進行「創新的商業化(commercialization)」,成為其他產業效仿的典範,對應選項的「獲利的行銷(profitable marketing)」。

逐選項解析

AIts successful implementation of promotion strategies.細節定位✕ 易錯陷阱
文章中提到「successful promotion strategies(成功的推廣策略)」是 Seagull Group(海鷗集團)建立國際知名品牌的成功原因,而非霹靂國際,此為張冠李戴的陷阱。
BIts cutting-edge conversion of the traditional puppet shows.語意理解✕ 錯誤
雖然文章提及霹靂從傳統戲班成功轉型為現代企業,但明確指出被視為「典範(model)」的具體原因是其「商業化(commercialization)」,而非單純的轉型本身。
CIts profitable marketing of the traditional puppet shows.✓ 正確
DIts wise utilization of contemporary cultural asset.✕ 錯誤

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