_____ have three ways of defending themselves. They are marketing, nudging customers towards newer drugs still protected by patent, and paying the competitors not to produce.
AIncomings
BOutgoings
CIncumbents正確答案
DDepartments
答案與詳解
Incumbents 指「在位者、現有業者」,在商業文章中專指既有龍頭企業。題目描述既有藥廠用行銷、推新藥、付錢買通對手三招防衛市占率,正符合此字。
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