Most people consider decision-making a means to an end. The decision process typically follows one of two approaches. On the one hand, people may use a quick approach that involves reacting instinctively and simply going with what feels right. This is often referred to as “System 1,” “intuitive” or “gut” decision-making. On the other hand, people may use a slow, deliberate approach that includes careful consideration of all options. This is often called “System 2, ” “analytical” or “head” decision-making. No matter which approach people follow, the decision-making process helps to get them where they want to be. It is a necessity, ideally resulting in a pleasant outcome. Recent research, however, produces several surprising results. Firstly, people’s happiness ratings increased after they made a choice. It thus appeared that decision-making improved people’s moods. Additionally, the findings showed some interesting differences in the effects of intuitive gut choices and analytical head choices. The emotional boost of decision-making was greater if research participants had made their choice quickly using their gut. Also, follow-up decision records showed that people were more likely to implement a decision if they had used an intuitive approach. This led the researchers to conclude that making fast, instinctive choices was beneficial to people’s well-being. Simply put, the act of making a choice may be intrinsically pleasurable and could increase people’s well-being.