First there were selfies. Then there were selfie sticks. Now comes a new phase: selfie booths, which some stores are providing as a sort of next-generation photo kiosks. In the age of ubiquitous social media, these booths and rooms seem to be the latest way to attract customers and build a brand. At several stores of the optical company Warby Parker, customers unsure if those spectacle frames really fit them can jump into the on-site selfie booth, snap off some images and email them to friends and family for a second opinion. At Doomie′s, a vegetarian restaurant in Toronto, there is a dedicated selfie room where persons stand in front of a mirror, take a photo and post it to social media, often with a caption like ″just emerged from my food coma.″ When they were planning the restaurant, Doomie′s owners wanted clever ways to promote it and differentiate it. They noticed younger people always want something on Facebook or the like. The restaurant had an unused basement room, so they painted the floor white and had the walls prepared in cartoons. Now at least half the restaurant′s first-timers under the age of 35 visit the selfie room. On evenings when there is a wait for the table, patrons sometimes pass the time posing and posting. When the restaurant was launched, it was covered by CBC and other news outlets just for the selfie room, and it was a hot talking point on social media. The selfie room surely helps Doomie′s business. While places like Doomie's in Toronto are setting aside designated areas for people to take pictures with their own smartphones, other businesses are installing booths designed to take superior selfies. Selfie lovers know that pictures taken in specially lit booths come out far better than a cellphone snapshot.