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外語領隊人員(英語)外國語(英語)107 年第 71 題單選題
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First there were selfies. Then there were selfie sticks. Now comes a new phase: selfie booths, which some stores are providing as a sort of next-generation photo kiosks. In the age of ubiquitous social media, these booths and rooms seem to be the latest way to attract customers and build a brand. At several stores of the optical company Warby Parker, customers unsure if those spectacle frames really fit them can jump into the on-site selfie booth, snap off some images and email them to friends and family for a second opinion. At Doomie′s, a vegetarian restaurant in Toronto, there is a dedicated selfie room where persons stand in front of a mirror, take a photo and post it to social media, often with a caption like ″just emerged from my food coma.″ When they were planning the restaurant, Doomie′s owners wanted clever ways to promote it and differentiate it. They noticed younger people always want something on Facebook or the like. The restaurant had an unused basement room, so they painted the floor white and had the walls prepared in cartoons. Now at least half the restaurant′s first-timers under the age of 35 visit the selfie room. On evenings when there is a wait for the table, patrons sometimes pass the time posing and posting. When the restaurant was launched, it was covered by CBC and other news outlets just for the selfie room, and it was a hot talking point on social media. The selfie room surely helps Doomie′s business. While places like Doomie's in Toronto are setting aside designated areas for people to take pictures with their own smartphones, other businesses are installing booths designed to take superior selfies. Selfie lovers know that pictures taken in specially lit booths come out far better than a cellphone snapshot.

What might be the best title for the passage? (Reading: First there were selfies. Then there were selfie sticks. Now comes a new phase: selfie booths, which some stores are providing as a sort of next-generation photo kiosks. In the age of ubiquitous social media, these booths and rooms seem to be the latest way to attract customers and build a brand. At several stores of the optical company Warby Parker, customers unsure if those spectacle frames really fit them can jump into the on-site selfie booth, snap off some images and email them to friends and family for a second opinion. At Doomie's, a vegetarian restaurant in Toronto, there is a dedicated selfie room where persons stand in front of a mirror, take a photo and post it to social media, often with a caption like "just emerged from my food coma." When they were planning the restaurant, Doomie's owners wanted clever ways to promote it and differentiate it. They noticed younger people always want something on Facebook or the like. The restaurant had an unused basement room, so they painted the floor white and had the walls prepared in cartoons. Now at least half the restaurant's first-timers under the age of 35 visit the selfie room. On evenings when there is a wait for the table, patrons sometimes pass the time posing and posting. When the restaurant was launched, it was covered by CBC and other news outlets just for the selfie room, and it was a hot talking point on social media. The selfie room surely helps Doomie's business. While places like Doomie's in Toronto are setting aside designated areas for people to take pictures with their own smartphones, other businesses are installing booths designed to take superior selfies. Selfie lovers know that pictures taken in specially lit booths come out far better than a cellphone snapshot.)

ADraw Cartoon on Wall and Make Your Place More Playful
BWhy Is Selfie Popular Among Young People
CStep Into Our Selfie Booth and Help Us Build Our Brand正確答案
DHow to Make Better Selfies without Light
答案與詳解
C
正確答案
本文探討商家如何利用「自拍亭/室」吸引顧客並建立品牌,選項 C 完美契合全文主旨。

逐選項解析

ADraw Cartoon on Wall and Make Your Place More Playful✕ 易錯陷阱
畫卡通牆壁只是 Doomie's 餐廳佈置自拍室的具體做法之一,屬於支持主旨的「細節」,無法涵蓋全文探討的商業行銷策略。
BWhy Is Selfie Popular Among Young People✕ 易錯陷阱
文章重點在於「商家如何利用自拍設施進行行銷」,而非探討「年輕人為何喜歡自拍」的心理學或社會學原因,屬於無中生有。
CStep Into Our Selfie Booth and Help Us Build Our Brand✓ 正確
DHow to Make Better Selfies without Light✕ 易錯陷阱

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