What is the best title for the passage? The Tour de France has cycling on many people's minds, and for luxury travelers, there has never been a better time to tour the world on two wheels. When the 2016 edition of the popular Travel + Leisure Magazine World's Best Awards came out recently, tour operat ors were stunned. A little known company that had never appeared in the rankings before took the coveted Number One spot as the World's Best Tour Operator. Gray & Co. is a high end, 100% custom road and mountain bike (and hike) tour operator out of Canada, created in 2009 by a longtime industry veteran specifically to address the demands of deep-pocketed, experienced travelers who had "been there and done that." Owner Cari Gray's fort e is finding awesome places to ride, with great scenery, hotels, food, and most of all, fantastic pavement with little traffic. She raves about places that are off of many traveling cyclists' radar, such as northern Argentina, parts of Australia and the Canary Islands, or Chile's Atacama desert for mountain biking enthusiasts, all ha ndpicked because of the quality of the cycling. Before running a tour to a new area, she gath ers her team of guides, support driver s and mechanics, and does the trip, in advance of paying clients, to make sure everything from road conditions to the hotels is perfect. While it is hard to beat this level of white glove service, Gray & Co. is not alone—the private and bespoke bike vacation business is booming at all sorts of price points. This year marks the 50th anniversary of the entire guided cycling industry, which was pioneered by Butterfield & Robinson, whose slogan is "Slow Down to See the World," and started taking customers on luxury journeys in 1966. For decades, B&R, as its ultra-loyal fans know it, has been the widely acclaimed, award-winning worl d leader in luxury scheduled cycling trips, and over the years added hiking, kayaking, sailing and "multi-sport" departures. But they have also vastly grown their bespoke business—so much that it now accounts for at least half their volume. In other words, while B&R is an awesome company, the only thing better than their regular trips is their private trips. They are ranked Number Two in the new Travel + Leisure list (which despite the number of cycling specialists, included tour operators from many other fields).